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  • Property type:
    "Alef-Vinal" close corporation
  • Activity field:
    alcoholic drinks production and sale
  • Founded in: 1999
  • Number of employees:
    more than 2 000
  • General Director:
    Chertok Felix

marketing department:

"Alef-Vinal" company has created an advertising agency that serves its needs within this department. The department deals with developing strategies of promoting trade marks using modern marketing communications.
15 people work in the Department.
There are three sub-departments:
  • department of strategies and innovations;
  • direct-marketing;
  • trade marks promotion.
The Department serves only "Alef-Vinal" trade marks:
ÒÌ "Golden Amphora",
ÒÌ "Klinkov",
TM “Ukrainka”,
ÒÌ "Jan-Jak",
ÒÌ "Helsinki".

sales department:

The Department deals with distributors, who are in their turn helped by regional groups. Main objectives of regional representatives of the company are helping promote the products and control responsibilities of distribution net.
450 people work for the Department.
The main direction of the Department's work is creating a stable scheme of moving goods from the producer to customers. The most important mechanism for reaching the goals is company support of products at all levels, including retail net.
To extend professionalism of its employees, the company systematically holds trainings and seminars.
Company right policy on marketing keeps it at leader position and makes it competitive at the Ukrainian market of alcoholic drinks.
"Alef-Vinal", 2010